UX Case Studies
About
Hi, I'm Joe Lawrie - a UX designer with over 20 years of experience transforming complex challenges into intuitive, user-centered solutions for B2B SaaS desktop and mobile products. I specialize in UX strategy, design, research, and process improvement. My approach blends empathy, collaboration, and data-driven insights to craft seamless, meaningful, accessible experiences for users.
Throughout my career, I’ve partnered with great companies like LPL Financial, Datto, Autotask & Tyler Technologies to build products that serve real user needs and drive meaningful business outcomes.
With a background in photography, I bring a strong visual sensibility to my work - focusing on composition, hierarchy, and emotional resonance. I see design as a tool for service, and I’m passionate about using it to make a positive difference in people’s lives.
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My UX Design Process
Discover
User research, stakeholder interviews, competitive analysis, and problem definition to understand the challenge and opportunity space
Define
Persona development, journey mapping, and requirements synthesis to establish clear design objectives and success metrics
Design
Ideation, wireframing, prototyping, and visual design to create solutions that meet user needs and business goals
Validate
User testing, stakeholder reviews, and iterative refinement to ensure solutions perform effectively in real-world scenarios
Skills & Expertise
User Research
Interviews, surveys, usability testing, persona development, and journey mapping
Design Strategy
Information architecture, interaction design, and design system development
Prototyping
Low to high-fidelity prototypes, interactive demonstrations, and design validation
Design Systems
Component libraries, style guides, design tokens, and scalable design frameworks that ensure consistency across products and teams
Design Tools
Proficient in industry-standard tools for creating world-class user experiences
Core Competencies: Figma, Sketch, Axure, Miro, Aha!, JIRA, and emerging design technologies
Bringing It All Together: UX Design & Visual Storytelling
Visual Precision
Photography sharpens my attention to composition, hierarchy, and micro-interactions in UX design
Emotional Connection
Understanding how images evoke emotion helps me create more empathetic user experiences
Narrative Flow
Both mediums require clear storytelling — guiding users through meaningful journeys
My commitment: Creating meaningful, user-focused experiences that resonate both functionally and emotionally.
Joe Lawrie
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