UX Case Studies

About

Hi, I'm Joe Lawrie - a UX designer with over 20 years of experience transforming complex challenges into intuitive, user-centered solutions for B2B SaaS desktop and mobile products. I specialize in UX strategy, design, research, and process improvement. My approach blends empathy, collaboration, and data-driven insights to craft seamless, meaningful, accessible experiences for users.

Throughout my career, I’ve partnered with great companies like LPL Financial, Datto, Autotask & Tyler Technologies to build products that serve real user needs and drive meaningful business outcomes.

With a background in photography, I bring a strong visual sensibility to my work - focusing on composition, hierarchy, and emotional resonance. I see design as a tool for service, and I’m passionate about using it to make a positive difference in people’s lives.

View resume


My UX Design Process

Discover

User research, stakeholder interviews, competitive analysis, and problem definition to understand the challenge and opportunity space

Define

Persona development, journey mapping, and requirements synthesis to establish clear design objectives and success metrics

Design

Ideation, wireframing, prototyping, and visual design to create solutions that meet user needs and business goals

Validate

User testing, stakeholder reviews, and iterative refinement to ensure solutions perform effectively in real-world scenarios

Skills & Expertise

User Research

Interviews, surveys, usability testing, persona development, and journey mapping

Design Strategy

Information architecture, interaction design, and design system development

Prototyping

Low to high-fidelity prototypes, interactive demonstrations, and design validation

Design Systems

Component libraries, style guides, design tokens, and scalable design frameworks that ensure consistency across products and teams

Design Tools

Proficient in industry-standard tools for creating world-class user experiences

Core Competencies: Figma, Sketch, Axure, Miro, Aha!, JIRA, and emerging design technologies

Bringing It All Together: UX Design & Visual Storytelling

Visual Precision

Photography sharpens my attention to composition, hierarchy, and micro-interactions in UX design

Emotional Connection

Understanding how images evoke emotion helps me create more empathetic user experiences

Narrative Flow

Both mediums require clear storytelling — guiding users through meaningful journeys

My commitment: Creating meaningful, user-focused experiences that resonate both functionally and emotionally.

Joe Lawrie

About

Contact

Copyright © 2025 Joe Lawrie